Brand creation
Creative strategy
Creative storytelling
Brand design
Service offers
Marketing
Brand campaigns
Integrated media campaigns
Experience
Innovation
Experience design
Clients
Partnering with mission-minded and humanitarian organizations to bring clarity to what they’re building next. Intersecting business vision with creative expression, and designing purposeful brand systems.
business
vision
creative
expression
Strategic design
Visual identity
Environment
Motion graphics
Photoshoots and video
Web design
Social media
Capabilities
Creative strategy
UX Research
Audits
Storytelling
Journey mapping
Design thinking
Awards
I provide creative leadership by partnering with mission-minded and humanitarian organizations to bring clarity to what they’re building next
For more than 20 years, I’ve worked across New York, London, and Hong Kong — shaping brands across industries and cultures. Earlier in my career, I held leadership roles in global brand consulting firms, Prophet, FutureBrand, and Siegel+Gale.
Today, I collaborate closely with founders and leadership teams building something meaningful. Together, we clarify story, shape identity, and create brands that feel as strong on the inside as they look on the outside.
I design brand systems, communications, and experiences that connect with people. I use modern tools, including AI, to explore and build efficiently — always guided by human judgment and experience.