Shatterproof
Stronger than Addiction
When Gary Mendell lost his 25-year-old son, Brian, to addiction, a loss he believes could have been prevented, he created the national organization to change outdated conceptions of the disease, promote understanding, and educate communities through a scientific approach to prevention, treatment and recovery. He needed a name and brand to project this mission.
The name needed to be a bold declaration, and a strong reflection of the organization’s trailblazing approach. We created the name “Shatterproof,” and the tagline “Stronger than Addiction.”
Hong Kong Arts Centre
Art at the Centre
The Hong Kong Art Centre had been around for since 1977 and was ready for a refresh to become more visible to the Hong Kong public and regain relevance and understanding of its mission. We created a stronger story leveraging its name and location at the center of Hong Kong, simplified the brand architecture of their programs and divisions, and refreshed the visual identity and system across all touchpoints.
We created a "A" that symbolized their focus on "Arts at the centre." It communicate dthe intersection different art forms along with being at the crossroads and heart of the city of Hong Kong.
International Center for Journalists
Advancing Quality Journalism worldwide
The International Center for Journalists (ICFJ) was founded in 1984 as an independent nonprofit organization dedicated to improving the quality of journalism worlwide, especially in countries with little or no tradition of an independent press. They believes that vigorous, independent media are essential building blocks on which democracy, freedom and human rights must be based.
To aid the ICJF in its mission, they needed a clear brand identity to garner attention in the cluttered media environment, serve as unifying organizational force, and most importantly, communicate the ICFJ’s commitment to “Advancing quality journalism – worldwide.”
World Health Organization
End TB
The World Health Organization was on a mission to help raise more global attention to TB, as it was the #2 leading cause of death due to disease and yet it was just not getting the attention and funding it needed.
To do this we needed to create a cause where brand could play a powerful role in changing attitudes and behaviors. We created a brand campaign to transform the conversation, inspire support and influence action, and start the fight to End TB.
Emblem Health
Get your Emblem on
EmblemHealth, Inc., the parent company of HIP Health Insurance Plan of Greater New York and Group Health Incorporated (GHI) needed to reintroduce its combined organization to New Yorkers with a fresh new brand strategy and visual identity.
We created the visual system around their logo change, and brought the strategy to life through a brand book encouraged all of their employees to embrace and life the brand promise everyday.
Bhutan
The Happiest Place on Earth
In 2014, the Department of Trade, together with the support from the UNDP, embarked on a program to develop the “Made in Bhutan” brand strategy and visual identity to promote exports that are produced or originated in Bhutan.
Immersion and analysis uncovered the need for Bhutan to first define the strategy and identity for Bhutan the country. We created their first Bhutan country brand that became the umbrella not only for the department of trade, but also agriculture and tourism.