International Center for Journalists
Advancing Quality Journalism worldwide
The International Center for Journalists was founded on a simple belief: independent, trustworthy journalism is essential to vibrant societies.
As media environments grew more fragmented and complex, ICFJ needed an identity that could unify its global network and communicate its role with clarity.
The mark was built from interlocking letterforms, each in a distinct color — a visual expression of collaboration and a connected global community. Simple in form and strong in structure, it provides a clear anchor across the organization’s diverse digital platforms.
The identity continues to support new partnerships and initiatives with freshness — including the recent anniversary campaign and joint collaborations — without losing cohesion.
With clarity at its core, the brand strengthens the organization’s ability to champion and support journalism around the world.
World Health Organization
End TB
The World Health Organization was on a mission to help raise more global attention to TB, as it was the #2 leading cause of death due to disease and yet it was just not getting the attention and funding it needed.
To do this we needed to create a cause where brand could play a powerful role in changing attitudes and behaviors. We created a brand campaign to transform the conversation, inspire support and influence action, and start the fight to End TB.
Shatterproof
Stronger than Addiction
When Gary Mendell lost his 25-year-old son, Brian, to addiction, a loss he believes could have been prevented, he created the national organization to change outdated conceptions of the disease, promote understanding, and educate communities through a scientific approach to prevention, treatment and recovery. He needed a name and brand to project this mission.
The name needed to be a bold declaration, and a strong reflection of the organization’s trailblazing approach. We created the name “Shatterproof,” and the tagline “Stronger than Addiction.”
Emblem Health
Get your Emblem on
EmblemHealth, Inc., the parent company of HIP Health Insurance Plan of Greater New York and Group Health Incorporated (GHI) needed to reintroduce its combined organization to New Yorkers with a fresh new brand strategy and visual identity.
We created the visual system around their logo change, and brought the strategy to life through a brand book encouraged all of their employees to embrace and life the brand promise everyday.
Tugende
Helping People Help Themselves
Tugende is a social enterprise based in Uganda, created to expand economic opportunity for small business owners and independent workers.
Through asset financing, technology, and a deeply customer-centered model, they help entrepreneurs build ownership — and increase their long-term economic stability and earning power.
We created an identity for their first motorcycle-financing business, rooted in a simple idea: helping people help themselves. The mark centered on the “T” in Tugende, subtly echoing the front of a motorcycle — a symbol of movement and personal agency. The broader visual system was rugged, locally inspired, designed to feel practical, optimistic, and grounded in context.
Bhutan
The Happiest Place on Earth
In 2014, the Department of Trade, together with the support from the UNDP, embarked on a program to develop the “Made in Bhutan” brand strategy and visual identity to promote exports that are produced or originated in Bhutan.
Immersion and analysis uncovered the need for Bhutan to first define the strategy and identity for Bhutan the country. We created their first Bhutan country brand that became the umbrella not only for the department of trade, but also agriculture and tourism.
