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Within the first month of its launch, FOX+ exceeded its number
of downloads targets by 75%.
“Nine months after we got the approval, we launched our baby, ‘FOX+’
in the Philippines. We couldn’t have done it without you. Looking forward to a long-term partnership!” Zubin Gandevia, President, Asia Pacific and the Middle East
FOX Networks Group Asia
— RESULTS
We created a powerful brand positioning - ‘Choose More’ to capture the key consumer benefits of FOX+.
Choose FOX+ and you are choosing more of the latest blockbusters, more of the hottest new shows, and more flexibility with live streaming, downloading, and social engagement.
To bring the brand to life, we created a contemporary and dynamic identity. The plus symbol is purpose built for a digital environment, transforming to reveal a universe of unlimited entertainment, and constantly changing color to reflect the spectrum of content available on FOX+.
— SOLUTION
Fox Networks Group was launching FOX+, a new video streaming platform,in Asia. With ambitions to challenge the likes of Netflix and Hulu, Fox turned to Prophet to develop a brand strategy, visual identity and customer experience strategy for launch.
— CHALLENGE
Brand Strategy, Brand Messaging, Visual Identity System, Brand Guidelines, Motion Graphics
— Services
Executive Creative Director
Prophet 2018
— Role
FOX+
— CREDITS
Design
Young Kim
Tim Brown
Verbal
Strategy
Jacqueline Thng
Benadict Gordon