Lifewit successfully launched their new brand on Amazon with a fresh look and message.

— RESULTS

We created a value proposition that was authentic to their products but also aligned to the needs of the target audience. The tagline, “Space for your own pace,” articulated desires of consumers to have a space that will allow them to feel comfortable and in line with their natural daily rhythms.

We created a simple, honest, easygoing and approachable style that fit the brand. The clean, sanserif logotype plays with the simplicity and uplifting nature of their brand. The bright and optimistic orange stands out against their product photography and against a crowded Amazon shopping experience.

Their new logo, typeface, product photography and verbal voice was applied across all of their key communications across their product packaging and online digital presence.

— SOLUTION