Previous
Next
They were thrilled to have a clear story to tell and a new visual system that they could grow into. Seeing the possibilities got them inspired to imagine new applications and experiences.
— RESULTS
We created a new brand positioning around the concept “Nature is in your hands” to communicate both the sustainability message along with the more activity based offerings and experiences they wanted to promote.
The new identity started with a renaming of the organization to start with the word “Nature Center” before “Greenburgh” to create a greater sense of importance on Nature. This helped to lead into a new symbol mark based on the “N” with two arrows coming together.
This graphic communicated how the Nature Center is where people come together with nature, to see, smell, touch and feel it in their hands. It pushes to become a more active participant with nature, creating a better world for us all.
— SOLUTION
Greenburgh Nature Center was seeing strategic and marketing support to help them celebrate their 50th anniversary with a rebranding initiative. Since its founding in 1975, it has become a beloved institution within the region, however they were looking to shift how visitors engaged with them from a transactional relationship to a membership model.
They were looking for the rebranding to help tell the new story around their offerings and model, and to grow visitor consideration.
— CHALLENGE
Visual Identity System, Application Design, Guidelines
— Services
Executive Creative Director
Young Na Kim
— Role
Nature Center at Greenburgh
— CREDITS
Design
Verbal
Evan Molho
Strategy
Evan Molho