The updated brand and visual identity system was integrated into the company's website, mobile app and on-site collateral in preparation for Voom's official launch and expansion in the San Francisco Bay Area in 2019.

Voom achieved their brand goals of driving strong, clear relevance by focusing on a key insight highly relevant to their target customers. Their goal to democratize access to the urban skies was reached by acquiring 150,000 active users, and flew more than 15,000 passengers, with 60% of their customers being first-time helicopter users, and 45% repeat customers. Due to the Covid-19 pandemic, they needed to shut down in March 2020, but learned valuable data and information for Airbus' future business.

— RESULTS

Together with the Voom team, we developed a new brand strategy and visual identity that focused on a key insight we found through research -  getting the most out of your time is seen as a driving factor in helping you achieve your full potential.

We created their brand platform and created their voice persona as a "Committed Catalyst" – along with messaging principles, to guide on-brand activation across marketing touchpoints.

We created a new logo, and visual system that highlighted the simplicity and advantages of flying by Voomusing a graphic device we named the ‘Seamless Connector’. Dependable and efficient, the system created a sense of pragmatism and dependability, enabling a consistent, seamless experience for customers across all touchpoints.

— SOLUTION