WINGTAI PROPERTIES
Central Crossing
Brand Story
Brand Architecture
Naming
Visual Identity System Design
Brand Book
SAMSUNG
Say hello to Bixby
Brand Strategy
Naming + Verbal Branding
Visual + UX Design Principles
Launch Video
Clients
At the intersection of business vision and creative expression, I build brand systems designed to endure — thoughtfully integrating AI tools with human judgement and direction.
business
vision
creative
expression
Brand
Identity Systems
Designing visual systems built to scale and keep relevant.
Brand
Foundations
Clarifying the brand story, structure, and hierarchy.
– Creative strategy
– Narrative storytelling
– Messaging frameworks
– Naming exploration
– Design-led research
– Journey mapping and insight
– Brand identity development
– Strategic design systems
– Motion & visual systems
– Image & video art direction
– Brand guidelines
– Web creative direction
– Campaign creative direction
– Social & content systems
– Experiential environments
Strategic design
Visual identity Systems
Environmental Graphics
Motion graphics
Photoshoots and video art direction
Web design
Social media design
Creative strategy
UX Research
Visual Brand Audits
Storytelling
Journey mapping
Design thinking
Capabilities
Capabilities
Awards
